If your website isn’t helping you make more sales, it’s probably working against you. The good news? A few simple tweaks can make a big difference.
Optimising your website and sales funnels doesn’t mean starting from scratch or hiring a developer. It’s about removing confusion, speaking clearly to your customers, and making the buying process easy. Let’s break it down.
1. Make the path to purchase easy
Your sales funnel should take people on a clear, step-by-step journey – from landing on your website to making a purchase or booking a service. If there are too many clicks, complicated forms, or distracting links, visitors will drop off before reaching the finish line.
Keep things simple. Guide people with clear buttons and easy-to-follow steps. Every page should focus on one goal – whether that’s booking a call, downloading something, or buying a product. Less clutter, more conversions.
2. Check how your site works on phones
Most people will visit your website from their phone, not a computer. If your site looks great on desktop but is hard to use on mobile, you’re losing potential customers.
Test your website on a phone and a tablet. Is the text easy to read? Do the buttons work? Does it load quickly? Fixing small things – like font size, spacing, or slow images – can keep people moving through your funnel, no matter what device they’re using.
3. Use words and visuals that connect
Your website copy should speak directly to your ideal customer. Focus on how your service helps them, not just what it includes. Use simple, friendly language that shows you understand their needs.
Pair that with visuals that support your message – this could be product photos, clean layouts, or helpful diagrams. The goal is to make each page easy to scan and emotionally engaging. When people feel seen and understood, they’re more likely to buy.
4. Keep testing and improving
Your website isn’t a one-and-done project. It’s something you should tweak over time based on what you learn.
Use tools like Google Analytics to see where people drop off or which pages convert best. Try A/B testing – swap out headlines, buttons, or images to see what works better. Small improvements add up, and testing takes the guesswork out of what’s most effective.
Small changes, big impact
The best part of website and funnel optimisation? It doesn’t have to be complex. Just a few small updates can help you create a smoother experience that gets more people to take action.
If you’re looking to automate more of the journey – from email follow-ups to lead tracking – Wattman AI can help streamline it all. Reach out and see how our simple, powerful CRM is helping Australian small businesses grow smarter, not harder.
