If you run a small business, you’ll know how important trust is. Before someone buys from you or books a call, they want to feel confident that you’re the real deal. One of the best ways to build that trust? Social proof.
Social proof is exactly what it sounds like – proof that other people have had a good experience with your business. Think reviews, testimonials, or even quick stories from happy clients. When new people see that others trust you, it’s much easier for them to do the same.
Show Off Your Reviews
Got a customer who left a glowing review? Great – don’t let it sit there gathering dust. Share it! Add reviews to your website, sprinkle them through your social media, and pop them into your email newsletters.
If you don’t have many reviews yet, ask for them. Most happy customers are more than willing – they just need a gentle nudge. A simple follow-up email after a job or sale often does the trick. With Wattman AI, you can even automate these types of follow-ups to save time.
Use Testimonials with a Face
Words are powerful, but seeing a real person’s face or a company logo alongside their testimonial makes a big difference. It helps people connect the quote to a real human, which makes it more believable.
Let’s say a client writes something lovely about working with you. That’s fantastic – now, ask if you can include their photo or business logo. When prospects see relatable faces or trusted businesses backing you, they’re more likely to feel safe reaching out.
Share Simple Case Studies
You don’t need fancy charts or a 10-page PDF to show how you’ve helped someone. A short, clear story works wonders. Say what the problem was, what you did to solve it, and what the result was.
For example: “Kate was spending hours following up leads manually. We set up an automation with Wattman AI, and now she saves five hours a week.” That’s it – simple, real, and effective.
Keep It Fresh
Imagine landing on a website and seeing a review from four years ago. Doesn’t exactly inspire confidence, right? Keeping your social proof current shows people that you’re still delivering good results right now.
Make it a habit to update your testimonials, reviews, and case studies regularly. If new feedback comes in, add it where people can see it. You can even rotate them on your website or in your automations using the Wattman AI CRM to keep things feeling active and up to date.
Let Happy Customers Do the Talking
When other people sing your praises, it means more than if you say it yourself. By showing off your reviews, sharing relatable testimonials, telling real stories, and keeping things fresh, you’ll build trust before someone even clicks “contact.”
Not sure how to collect or display your social proof? Wattman AI can help you automate it – from review follow-ups to showcasing testimonials in your emails or website. Want to free up time and grow sales more easily? Let’s have a chat.
