Looking to connect better with people who visit your website? Adding a webchat feature is a great start – but it’s not just about having one. How you use it makes all the difference.
Whether you’re a coach, consultant, or running a small business, webchat can be a powerful way to engage visitors and turn casual browsers into loyal customers. Here are four simple ways to make sure your webchat isn’t just there – it’s actually helping your business grow.
Reply quickly to show people you care
No one likes waiting around for a reply – especially on a website. Fast responses let visitors know you’re paying attention and value their time. Try to reply to messages as soon as possible, even if it’s just a quick note to say you’ll be back with more info shortly. This goes a long way in building trust and keeping the conversation going.
If you’re busy or don’t have a dedicated support team, set expectations. Let people know when they can expect a reply. Better yet, use automation (we’ll get to that shortly) to catch the ones you can’t be there for in the moment.
Make every chat feel personal
People can tell when they’re getting a canned response. Use the information you already have – like their name or what they were looking at on your site – to tailor your responses.
This makes the interaction feel more human, less robotic. Even small touches like addressing someone by name or referencing a previous enquiry help build a genuine connection.
Let automation do some of the heavy lifting
You don’t have to be glued to your screen 24/7 to offer great support. With tools like Wattman AI, you can automate responses for common questions – things like opening hours, services offered, or how to book an appointment.
This means people get the answers they need instantly, even while you sleep. And for the more complex stuff? You can set it up so those conversations are flagged for you to follow up later. It’s a great way to stay helpful without burning out.
Ask for feedback and actually use it
After a chat, take a moment to ask how the experience was. A quick question or rating system can show you what’s working – and where you might need to tweak things.
Over time, this feedback becomes gold. You’ll notice patterns, spot gaps in your communication, and keep improving until your webchat is not just “good enough”, but a real asset to your business.
Start using webchat to boost connection and trust
Webchat isn’t just a customer service tool – it’s a way to build real relationships online. Done right, it can help you make a great first impression, answer questions faster, and convert more leads into clients.
If you’re ready to level up your website experience, Wattman AI makes it easy to add smart webchat to your site and tie it into the rest of your CRM and automations. Get in touch to see how it can work for you.
