If you’ve ever wondered what your clients are really thinking, there’s a simple way to find out – just ask. Surveys and forms are a great tool to gather honest feedback, learn what’s working, and uncover opportunities you might be missing.
It doesn’t need to be complicated. With a little planning, you can create quick, clear surveys that give you useful data without taking up too much of anyone’s time – including yours.
Keep Your Questions Short and Clear
The simpler your survey, the better. It’s tempting to ask everything at once, but long forms often go unfinished. Focus on a few key questions that are easy to read and answer. This helps more people complete the survey, and you’ll get more accurate results.
Stick to plain language. Avoid questions that are confusing or too broad. If you’re asking for feedback on a product or service, get specific. For example: “How easy was it to use?” or “What would you change?” These types of questions give you clearer, more helpful answers.
Give People a Reason to Respond
If you want better response rates, consider offering something in return. A small gesture – like a discount, freebie, or entry into a prize draw – can make a big difference.
People are busy, so a little incentive can be just the nudge they need to fill in your form. It also shows that you value their time, which builds goodwill and a stronger connection with your audience.
Focus on the Questions That Matter
Before you start writing your survey, think about what you really want to learn. Are you trying to improve a service? Get feedback on a recent event? Understand your audience better?
Let your goals guide the questions. Every question should help you make a decision or take action. The clearer your purpose, the more useful your results will be.
Use a Mix of Question Types
Try a combination of multiple choice and open-ended questions. Multiple choice is quick to answer and gives you easy-to-analyse results. Open-ended questions give people a chance to share thoughts in their own words – which can lead to insights you hadn’t considered.
For example, you might ask: “How satisfied were you with our service?” with a 1–5 rating scale, followed by “What could we do better?” That way, you get both quantitative data and richer feedback.
Put Your Insights to Work
Surveys and forms have the power to move your business forward – if you use them well. Keep them short, purposeful, and rewarding for the people who fill them out. And once the results are in, take time to review them properly. You might uncover ideas to improve your offering, fix weak spots, or better understand your clients’ needs.
The Wattman AI CRM makes it easy to create, share, and manage surveys as part of your everyday workflow. Want to find out how it can help you save time and stay connected with your audience? Book a Demo – we’d love to show you around.
